About the Program

Global Master of Business Administration (MBA) from the Atlantic-Mediterranean Technological University (UTAMED) in Europe, in collaboration with European Institute of Business and Economics (ISEEN), and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

A global MBA to master strategy, finance, and leadership, integrating data analysis with real decisions on growth, innovation, and international competitiveness. Includes a Final Project applying management frameworks and tools to a real-world case study.

The master’s degree is worth 60 ECTS (European Credit Transfer and Accumulation System) credits, with a total of 1,500 hours, divided into 600 teaching hours and 900 practical hours. The ECTS credit system is used to compare and validate studies between universities and countries in the European Higher Education Area (Bologna Process).

Aimed at

It is designed for professionals and graduates from any sector who want to move into management roles, strengthen their global business perspective, and improve decision-making in competitive environments. This includes middle managers, area managers, consultants, analysts, and technical profiles who need to expand their understanding of management.

It is also aimed at managers, executives, entrepreneurs, and business owners who want to drive organizational growth, professionalize management, optimize results, and lead teams—integrating strategy, finance, operations, marketing, and leadership into an executive, actionable approach.

In addition, it is particularly valuable for sales and marketing directors, product managers, project managers, and leaders in innovation or transformation, as well as professionals working with clients and markets who require tools to develop business plans, build competitive advantages, negotiate effectively, manage change, and measure performance using clear, consistent metrics.

Overall, it is intended for university graduates—or, alternatively, experienced professionals—who wish to specialize in business management and administration through a global, practical, and results-oriented approach.

  • Duration:

    60 European ECTS credits (1,500 hours: 600 teaching hours + 900 practical hours)

  • Methodology:

    Asynchronous online learning + group tutorials + continuous assessment + MBA’s final project

  • Language:

    English

  • Format:

    100% online, with campus and high-quality contents.

  • Accreditation:

    Master Degree from the Atlantic-Mediterranean Technological University (UTAMED) in Spain in collaboration with the European Institute of Business and Economics (ISEEN), and and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

Benefits

  • EXCLUSIVE MASTER’S DEGREE

    That opens up unprecedented job opportunities in a highly relevant sector.

  • FACULTY

    With extensive practical and real-world experience, providing maximum value to students.

  • VIRTUAL TUTORING

    With the group of students and on a regular basis throughout the study program.

  • PRACTICAL AND APPLIED TRAINING

    To ensure applied learning that prepares high-level professionals.

Our Methodology

Online learning on the virtual campus of the European Institute of Business and Economics (ISEEN) is delivered by renowned professors and professionals from the program’s faculty. Students progress autonomously through the different learning units and are required to complete the assigned activities, projects, and corresponding assessments. This independent work is supported through continuous guidance from the tutor and regular interaction with the rest of the participants.

To successfully complete the program, students must achieve a minimum overall average of 50%, having completed all assessments and submitted every required task and project. In addition, they must submit a final master’s project and obtain at least a 70% score on its evaluation.

Throughout the training pathway, students will have access to:

  • FACULTY

    Who will provide personalized monitoring of students.

  • VIRTUAL CAMPUS

    With unlimited access from any device.

  • VIRTUAL TUTORIALS

    Ongoing with the group of students throughout the entire Study Program.

  • TEACHING MATERIALS

    In both text and audiovisual formats, which will support students during their training.

  • ADDITIONAL AND COMPLEMENTARY MATERIAL

    Provided by teachers to explore issues indicated by students in greater depth.

  • CASE STUDY METHOD

    Applied to different uses and areas of the company.

Obtain an Advanced Certification in Artificial Intelligence from the International Association for Artificial Intelligence (IAAI).

Enrollment

ISEEN offers students its Scholarship Program in order to promote the continuing education of professionals, entrepreneurs, university students, and executives. To be eligible for one of these scholarships, which finance part of the program, students must meet the specified requirements. Significant scholarships are available for unemployed students, alumni, entrepreneurs, or students with limited personal or financial circumstances.

100% interest-free financing is offered, with convenient payment terms throughout the program.

Agenda

  • Management Fundamentals and Economic Environment

  • Corporate Finance for Decision-Making

  • Strategic Marketing and Consumer Behaviour

  • Operations, Processes and Supply Chain Management

  • Leadership, Organisational Behaviour and Change Management

  • Business Strategy and Competitive Advantage

  • Data Analytics for Managers

  • Innovation, Entrepreneurship and Business Models

  • Negotiation, Executive Communication and Change Management

  • Business Ethics, Sustainability and Corporate Governance

  • Digital Transformation and Artificial Intelligence Applied to Management

  • Corporate Finance, Investment Decisions and Capital Structure

  • Leadership in Digital and AI-Driven Organisations

  • Digital Transformation Strategy and New Business Models

  • Data Strategy, Analytics and AI Readiness

  • Integrated Marketing Communications and Digital Campaigns

  • Global Brand Management and Corporate Reputation

  • Leading Organisational Change and Transformation Programmes

  • MBA Final Project (Consulting / Business Plan in the Company)

Final project

As the final project for the Global Master of Business Administration (MBA), students will design and develop a comprehensive business management project under the guidance of a tutor. This capstone experience enables them to apply the program’s knowledge in a practical, results-oriented way by identifying a real business challenge—such as growth, expansion, profitability, transformation, a new launch, operational efficiency, or restructuring—then diagnosing the current situation and building an integrated executive strategy.

The Final Project will require students to define the scope, select the analytical framework, and determine the management tools to be used, culminating in an actionable plan that includes objectives, resources, timelines, risks, and performance metrics (KPIs/OKRs). The outcome will be an executive report presenting conclusions, recommended decisions, and a clear roadmap ready to be implemented in a real organization or the student’s own venture.

ISEEN offers programs geared toward professional development as well as motivated students seeking academic excellence, personal growth, and professional success.

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Requirements for Applying for Admission

The stages of the admission process are:

The fundamental objective of our admission process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with program peers, professors, and alumni.

The stages of the admission process are:

  1. Meet the prerequisites for admission (hold a university degree or provide proof of proven work experience in the sector).
  2. Complete the Admission Application.
  3. Personal interview with the academic director.
  4. Evaluation by the Admissions Committee.
  5. Enrollment.

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