About the Program

MBA in Advanced Finance & Strategic Leadership from the Atlantic-Mediterranean Technological University (UTAMED) in Europe, in collaboration with European Institute of Business and Economics (ISEEN), and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

An MBA in Marketing Management & Strategic Communication to master brand strategy, market insight, and integrated communications, connecting consumer understanding with real decisions on positioning, demand generation, reputation, and business growth. Includes a Final Project applying strategic marketing frameworks and communication tools to a real-world campaign or go-to-market case.

The master’s degree is worth 60 ECTS (European Credit Transfer and Accumulation System) credits, with a total of 1,500 hours, divided into 600 teaching hours and 900 practical hours. The ECTS credit system is used to compare and validate studies between universities and countries in the European Higher Education Area (Bologna Process).

Aimed at

It is intended for professionals and university graduates from any sector who want to move into management roles, strengthen their global business perspective, and improve decision-making in competitive environments. This includes middle managers, area managers, consultants, analysts, and technical profiles who need to broaden their management vision.

It is also designed for managers, executives, entrepreneurs, and business owners seeking to drive organizational growth, professionalize management, optimize results, and lead teams through an executive, applicable approach that integrates strategy, finance, operations, marketing, and leadership.

In addition, it is especially valuable for sales and marketing directors, product managers, project managers, and leaders in innovation or transformation, as well as professionals working closely with clients and markets who need tools to build business plans, develop competitive advantages, negotiate effectively, manage change, and measure performance using clear metrics.

Overall, it is aimed at university graduates—or, alternatively, experienced professionals—who want to specialize in business management and administration with a global, practical, and results-oriented approach.

  • Duration:

    60 European ECTS credits (1,500 hours: 600 teaching hours + 900 practical hours)

  • Methodology:

    Asynchronous online learning + group tutorials + continuous assessment + MBA’s final project

  • Language:

    English

  • Format:

    100% online, with campus and high-quality contents.

  • Accreditation:

    Master Degree from the Atlantic-Mediterranean Technological University (UTAMED) in Spain in collaboration with the European Institute of Business and Economics (ISEEN), and and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

Benefits

  • EXCLUSIVE MASTER’S DEGREE

    That opens up unprecedented job opportunities in a highly relevant sector.

  • FACULTY

    With extensive practical and real-world experience, providing maximum value to students.

  • VIRTUAL TUTORING

    With the group of students and on a regular basis throughout the study program.

  • PRACTICAL AND APPLIED TRAINING

    To ensure applied learning that prepares high-level professionals.

Our Methodology

Online learning on the virtual campus of the European Institute of Business and Economics (ISEEN) is delivered by renowned professors and professionals from the program’s faculty. Students progress autonomously through the different learning units and are required to complete the assigned activities, projects, and corresponding assessments. This independent work is supported through continuous guidance from the tutor and regular interaction with the rest of the participants.

To successfully complete the program, students must achieve a minimum overall average of 50%, having completed all assessments and submitted every required task and project. In addition, they must submit a final master’s project and obtain at least a 70% score on its evaluation.

Throughout the training pathway, students will have access to:

  • FACULTY

    Who will provide personalized monitoring of students.

  • VIRTUAL CAMPUS

    With unlimited access from any device.

  • VIRTUAL TUTORIALS

    Ongoing with the group of students throughout the entire Study Program.

  • TEACHING MATERIALS

    In both text and audiovisual formats, which will support students during their training.

  • ADDITIONAL AND COMPLEMENTARY MATERIAL

    Provided by teachers to explore issues indicated by students in greater depth.

  • CASE STUDY METHOD

    Applied to different uses and areas of the company.

Obtain an Advanced Certification in Artificial Intelligence from the International Association for Artificial Intelligence (IAAI).

Enrollment

ISEEN offers students its Scholarship Program in order to promote the continuing education of professionals, entrepreneurs, university students, and executives. To be eligible for one of these scholarships, which finance part of the program, students must meet the specified requirements. Significant scholarships are available for unemployed students, alumni, entrepreneurs, or students with limited personal or financial circumstances.

100% interest-free financing is offered, with convenient payment terms throughout the program.

Agenda

  • Management Fundamentals and Economic Environment

  • Corporate Finance for Decision-Making

  • Strategic Marketing and Consumer Behaviour

  • Operations, Processes and Supply Chain Management

  • Leadership, Organisational Behaviour and Change Management

  • Business Strategy and Competitive Advantage

  • Data Analytics for Managers

  • Innovation, Entrepreneurship and Business Models

  • Negotiation, Executive Communication and Change Management

  • Business Ethics, Sustainability and Corporate Governance

  • Digital Transformation and Artificial Intelligence Applied to Management

  • Brand Strategy, Positioning and Architecture

  • Integrated Marketing Communications and Digital Campaigns

  • Customer Experience, CRM and Loyalty Management

  • Data-Driven Marketing and Marketing Analytics

  • Product, Innovation and Go-to-Market Strategy

  • Global Brand Management and Corporate Reputation

  • MBA Final Project (Consulting / Business Plan in the Company)

Final project

As final project for the MBA in Marketing Management & Strategic Communication, students will design and develop a comprehensive business management project under the supervision of a tutor. This project will allow them to apply the knowledge acquired during the program in a practical way by identifying and defining a real business challenge (growth, expansion, profitability, transformation, launch, operational efficiency, or restructuring), diagnosing the situation, and designing a comprehensive executive strategy.

The Final Project will include defining the scope, the analysis model, and the management tools to be used, as well as an implementable action plan with objectives, resources, timeline, risks, and metrics (KPIs/OKRs). As a result, students will submit an executive report with conclusions, recommended decisions, and a roadmap ready to be applied in a real company or in their own venture.

ISEEN offers programs geared toward professional development as well as motivated students seeking academic excellence, personal growth, and professional success.

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Requirements for Applying for Admission

The stages of the admission process are:

The fundamental objective of our admission process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with program peers, professors, and alumni.

The stages of the admission process are:

  1. Meet the prerequisites for admission (hold a university degree or provide proof of proven work experience in the sector).
  2. Complete the Admission Application.
  3. Personal interview with the academic director.
  4. Evaluation by the Admissions Committee.
  5. Enrollment.

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